This quote, attributed to various diplomatic and political leaders, is on point for all of us in 2021. Now is the time to take the driver’s seat. Now is the time to strengthen any and all of your agreements because your customers, your suppliers, your team, your banker, your landlord, every one has been feeling vulnerable and uncertain. As a consequence, this is a time when your leadership, your flexibility and your emphasis on collaboration will be valued and rewarded.

We are assisting operators to learn from your customers what they value most and to craft win/win strategy proposals to landlords, banks and most importantly, your own team. You need everyone to be confident you have a plan to thrive that includes thoughtful consideration of your customers and of all your stakeholders’ personal and financial wellbeing.